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There’s something I don’t understand about the sale of software. Why do companies have resellers? Why do they want you to buy through their resellers?

It’s usually the case with expensive software aimed at businesses. Like 3D Studio Max, Photoshop, Unity3D or XProtect.

Why would we want to buy it via a reseller? Why would we go to their website to buy the software โ€“ then decide that we want to buy it through another company who is probably going to charge us more for the same thing?

Is it some out-dated thing that hasn’t properly died yet but will quite soon?


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